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关于课程
Delivered by world-renowned faculty, the Master of Marketing is a flexible part-time program designed to help working professionals create and deliver powerful marketing strategies for organisations. The course broadens general management capability while deepening strategic marketing expertise across consumer behaviour, product and brand management, market research and data analysis. Learning is supported through lectures, seminars, site visits, applied projects, and published and live case studies.
你可能学到什么
The program aims to strengthen students’ ability to analyse, plan, implement and evaluate marketing strategies using contemporary concepts, processes and managerial frameworks. Students develop practical skills in marketing analysis and decision-making, informed by an understanding of market structure and marketing practice in dynamic, global and information-intensive environments. It also builds broader business knowledge across key functions such as accounting, economics and management to support cross-functional leadership.
职业成果
Graduates can pursue marketing leadership and strategic roles across a wide range of industries and organisation types. The degree supports careers in areas such as brand and product management, marketing strategy, consumer insights and market research, and data-driven marketing and analytics. It is suited to professionals seeking advancement into marketing management positions and roles that require communicating marketing value across broader business functions.
平均工资***
