Marketing Foundations

关于课程

This undergraduate Marketing Foundations specialisation introduces core marketing concepts, including how consumers think, how to analyse market trends, and how to adapt strategy for different markets. You’ll build practical skills to develop, organise and implement marketing activities across a range of platforms in competitive and changing environments, supported by engagement with industry professionals. This is an undergraduate specialisation in marketing within Business & Commerce.

职业成果

This specialisation supports entry-level marketing and communications pathways by building foundational skills in planning and implementing marketing activities and engaging customers across channels. Typical roles may include marketing coordinator, brand coordinator, social media manager, or fundraising and events coordinator. Graduates may work across advertising and marketing, leisure and tourism, manufacturing, retail and wholesale, education, and broader service industries. This is an undergraduate specialisation in marketing within Business & Commerce.

珀斯的生活成本**

餐厅 （膳食，便宜的餐厅） A$ 17 - 23	每月租金 （市中心一间卧室） A$ 1,255 - 1,660	每月租金 （中心外有一间卧室） A$ 866 - 1,146
运输 （日常的） A$ 6 - 8	每月公用事业费用 （电力、移动和互联网） A$ 243 - 321

平均工资***

*Source: QS World University Subjects Rankings (2026)

**来源：numbeo.com

***Source: PayScale.com (2026)